Nike X Levi's Trucker Jacket Denim

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Nike x Levi's Trucker Jacket Denim
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Nike x Levi's Trucker Jacket Denim

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Culture Note™

Designed by Designer. This piece is made in upper material. The trucker jacket is one of the few garments as culturally loaded as a Nike sneaker, and putting the Swoosh on it is a collision of two American uniforms rather than a simple co brand. Nike's own story runs from a car boot at Oregon track meets in 1964 to a company that by 1980 held roughly half the US athletic shoe market and had learned, through Wieden and Kennedy, how to speak to people who had never run a race. Denim is where that voice meets the other half of the wardrobe. A Nike and Levi's trucker is sportswear admitting that most of its customers wear jeans, and denim admitting that most of its customers wear sneakers.

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