Louis Vuitton Icon Personalisable & Refillable Imagination

Louis Vuitton went a very long time without a perfume. The maison hired Jacques Cavallier Belletrud in 2012 as its master in-house perfumer, built him a laboratory in Grasse, and only launched its first signature scents years later. Cavallier Belletrud comes from a Grasse family that has been in the region since the fifteenth century, and before Vuitton he worked on Acqua di Gio and L'Eau d'Issey, so the bright, clean register is home ground for him. Imagination arrived in 2021 and started from a molecule rather than a flower. He worked around Ambrox, the crystalline material that reads like ambergris, and wrapped noble citrus and black tea around it instead of the usual heavy amber. This is the icon bottle for it: personalisable with your initials, and refillable at a boutique fountain.