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Nike Air Force 1 Low '07 Se Just Do It Photon Dust Team Red (Women'S)
Nike Air Force 1 Low '07 Se Just Do It Photon Dust Team Red (Women'S)
Culture Note™
Origin
Just Do It was written in 1988 by Dan Wieden of Wieden and Kennedy, the agency Nike has worked with since 1976, and the first ad aired on 1 July that year featuring an 80 year old runner called Walt Stack. Advertising Age later named it a top five slogan of the twentieth century and the Smithsonian holds it. Putting that line on an Air Force 1 is Nike using its own archive as graphic material. This is the women's '07 SE in Photon Dust with Team Red: a pale, dusty grey base with a hard red accent, which is the exact tension the slogan itself has, something soft to look at carrying something blunt to read. Style code DV7584-001.
Utility
Grey with a red accent is easier to wear than white and more interesting than black. First: charcoal wide leg trousers, a heather grey knit and one red item above the waist so the accent has an echo. Second: washed indigo denim with a cream shirt, where the dusty grey keeps the outfit soft and the red is the only sharp note. It suits city days, offices with a relaxed code and travel. Air Force 1s run about half a size large, and women's patterns run narrow, so size down half unless your foot is wide. Condition the leather twice a year, clean with a mild leather cleaner, and never bleach, because grey leather goes blotchy and does not come back.
Influence
The Air Force 1 has been carrying messages for other people for forty years. From the 1980s onward Nike was a status symbol in urban and hip hop fashion, with the model becoming a staple of mainstream American youth dress before returning through 1990s and 2000s casual and athleisure wardrobes. The slogan on this pair has its own political weight: Nike built a long term campaign around Colin Kaepernick as campaign face from September 2018, which drew product burnings and condemnation from a police union alongside public support from LeBron James and Serena Williams. Just Do It is not a neutral phrase and Nike has never treated it as one.
Construction
The '07 is the standard modern Air Force 1 platform, and SE means the treatment has been applied on top rather than the shoe redesigned. That platform is a stitched leather upper with perforated toe panels, a padded collar, a thick midsole containing a sealed Nike Air unit, and the basketball pivot circle on the outsole. Nike Air is a pressurised gas chamber inside the foam, which is why the shoe feels dense underfoot rather than bouncy. Photon Dust is a soft warm grey, which shows dirt less than white but is far harder to clean back, since grey leather cannot be whitened. Team Red is the accent, on branding and detailing rather than as a panel.




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Most asked questions
How we always
Guarantee the best prices?
Luxury marketplace
In luxury marketplaces, prices depend on demand — less popular items sell below retail.
Competition between sellers
Our 5,000+ verified sellers compete with each other, giving you the lowest prices.
Price comparison
We show you price comparisons across sellers so you always get better deals.
Helping sellers, helping you
We help sellers buy smarter inventory, so they can offer you better prices.
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