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Jordan 3 Mid trainers
Jordan 3 Mid trainers
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Culture Note™
The Air Jordan 3, a pivotal design in the legacy of Michael Jordan and Nike, emerged in 1988. It was a critical moment, as the future of both the athlete's contract and the burgeoning Jordan Brand hung in the balance. This model marked the inaugural collaboration with legendary designer Tinker Hatfield, setting a new standard for performance and style.
Originally conceived for the demanding world of professional basketball, the Air Jordan 3 offered superior performance characteristics. Its design included features like the visible Air unit, which provided exceptional cushioning, and a supportive mid-top silhouette. Today, the Air Jordan 3's utility extends far beyond the court, as it has become a staple in streetwear and lifestyle fashion.
The Air Jordan 3's influence is undeniable, with its presence felt across multiple cultural spheres. Michael Jordan, during the 1988 NBA Slam Dunk Contest in Chicago, Illinois, cemented the shoe's legacy with his iconic performance. The shoe was also worn by Michael Jordan throughout the 1987-88 NBA season, when he won MVP, Defensive Player of the Year, and the Scoring Title. Further demonstrating its widespread appeal, the Air Jordan 3 has been embraced by cultural icons like Justin Timberlake, who wore them during the 2018 Super Bowl halftime show.
The Air Jordan 3 boasts a mid-cut profile, crafted with genuine and synthetic leather uppers, often featuring premium tumbled leather. Signature elements include the iconic Jumpman logo on the tongue, a visible Air unit in the heel, and the instantly recognizable elephant print overlays. The shoe's construction also features a polyurethane midsole, an encapsulated Air-Sole unit in the forefoot, and a solid rubber outsole with a classic herringbone pattern.
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