Ami Paris Ami De Coeur-Patch Cotton T-Shirt

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AMI Paris Ami de Coeur-patch cotton T-Shirt
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AMI Paris Ami de Coeur-patch cotton T-Shirt

Culture Note™️ / ملاحظة الثقافة

Origin

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Alexandre Mattiussi spent years designing for Dior Homme, Givenchy and Marc Jacobs before deciding that what he actually wanted to make was clothes his own friends would wear. He founded AMI in 2011, opened the first Paris boutique the following year and took the ANDAM prize soon after. The name is his initials plus the last letter of his surname, and it lands on the French word for friend, which is the whole brief in three letters. The Ami de Coeur came later: a heart resting on a letter A, lifted straight from the sign-off Mattiussi had been scribbling at the end of notes to friends since childhood. It became the house signature and turned a private gesture into one of the most recognisable marks in French fashion. This tee is that mark at full size, no tailoring required.

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