Chanel Bleu De Chanel Parfum For Men

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Chanel Bleu de Chanel Parfum for Men
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Chanel Bleu de Chanel Parfum for Men

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Culture Note™

Bleu de Chanel arrived in 2010 as Chanel's first men's masterbrand since Egoiste in 1990, composed by Jacques Polge and launched with a Martin Scorsese directed film starring Gaspard Ulliel. It took Best New Male Fragrance at the Fragrance Foundation Awards and then held the number two spot on men's bestseller lists for years, which is rare air for a house fragrance. The Parfum followed in 2018, this time formulated by Olivier Polge, Jacques's son, and Chanel calls it the most intense of the Bleu de Chanel fragrances. It won Fragrance of the Year in the men's luxury category. Ulliel carried the campaign for 12 years until his passing, after which Timothee Chalamet took the face, then Jacob Elordi.

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