Nike Ja 3 Year Of The Horse

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Nike Ja 3 Year of the Horse
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Nike Ja 3 Year of the Horse

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Culture Note™

Nike has built signature basketball product around individual players since it signed Michael Jordan in 1984 and turned one endorsement into a business of its own, a model it repeated with LeBron James and Kevin Durant. The Ja 3 is a third generation signature basketball shoe in that tradition, made for a guard's game rather than a big's: low, quick, built around change of direction. The Year of the Horse treatment attaches it to the Lunar New Year cycle, a calendar Nike has used for years to release limited colour and material stories across its lines. Expect that theme to show as detailing and palette rather than as a change to the shoe's performance build.

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