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Anti Social Social Club Year Of The Snake Wisdom T-Shirt
Anti Social Social Club Year Of The Snake Wisdom T-Shirt
Culture Note™
Origin
Anti Social Social Club runs on a joke that got out of hand. Neek Lurk was handling social media and brand marketing at Stussy when he photoshopped a knowingly redundant slogan onto a shirt, people asked to buy it, and a Los Angeles label was born out of an accidental art project and his own struggle with depression. The Year Of The Snake capsule is ASSC doing the thing it does best, hijacking a cultural moment on its own terms. Built around the Chinese zodiac for Lunar New Year, the collection dropped on 11 January at eight in the morning Pacific, with the UK store following at eleven GMT and Japan opening the next day. The Anti Social Social Club Year Of The Snake Wisdom T-Shirt was the centrepiece, and it sold out in every region it launched in.
Utility
Two ways to wear the Anti Social Social Club Year Of The Snake Wisdom T-Shirt. First, let the graphic lead. Tee on its own, loose black or washed indigo denim, chunky sneakers, nothing else printed anywhere, because ASSC graphics fight other graphics and always lose. Second, layer it under an open zip hoodie or an unbuttoned camp collar shirt so the snake shows only as a strip down the centre, the version that survives a long Indian summer evening. On sizing, buy your usual size for a straight drape and go one up if you want the boxier silhouette the graphic was drawn for. Wash cold, inside out, dry in shade. Screen printed graphics crack against dryer heat and hard afternoon sun, and a cracked print is what kills the resale value on a sold out capsule piece.
Influence
ASSC's rise is one of streetwear's genuine anomalies. Kanye West wore a hoodie from the brand three weeks after it launched, site traffic peaked near two million visitors in a single week, and the label went on to run collaborations with Hello Kitty, Playboy, A Bathing Ape and Dover Street Market, with Kim Kardashian and BTS among its documented fans. What the Year Of The Snake capsule adds is timing. Zodiac drops are how Western streetwear now speaks to Asian markets, and a label that runs dedicated Japanese and UK storefronts is fluent in that conversation. The Wisdom Tee selling through across all three regions is the receipt. In India the appeal is exactly what it is everywhere else: a shirt that proves you were paying attention on drop day.
Construction
This is a short sleeve cotton jersey crew, and everything ASSC invests in a tee goes into the graphic rather than the pattern. The Wisdom Tee carries snake imagery paired with bold type, scaled to be legible across a room, because the entire ASSC design language is built for how a shirt reads in a photograph. It shipped in two colourways only, black and white, and the choice genuinely changes the piece: black sinks the print into the ground for a lower key wear, while white pushes the snake forward as the loudest element in the fit. Retail was 65 dollars in the US and 8,470 yen in Japan, standard ASSC graphic tee pricing, which is part of why the capsule cleared out rather than sat.




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Most asked questions
How we always
Guarantee the best prices?
Luxury marketplace
In luxury marketplaces, prices depend on demand — less popular items sell below retail.
Competition between sellers
Our 5,000+ verified sellers compete with each other, giving you the lowest prices.
Price comparison
We show you price comparisons across sellers so you always get better deals.
Helping sellers, helping you
We help sellers buy smarter inventory, so they can offer you better prices.
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