Air Jordan 1 High OG Biohack

Designed by Peter Moore and released on 4 September 2020 as part of the Air Jordan 1 line. This release has a leather upper in Baroque Brown/Black/Laser Orange/Racer Pink. Biohack belongs to a category of Jordan release where the colourway is named like a concept rather than a kit. The High OG is the model's flagship configuration, the full original cut with the earliest era detailing, and it is the version the brand reserves for stories it wants told properly. What sits under the name is the shape Peter Moore drew with Bruce Kilgore for a rookie Nike signed on 26 October 1984, in a deal that included royalties because Nike wanted to buy an identity rather than rent a reputation. Nike planned for 3 million dollars over three years; the first 50,000 pairs sold out and the shoe passed 150 million. A concept name is what you use when the shape needs no introduction.