Air Jordan 3 RETRO Seoul 2.0

Designed by Tinker Hatfield and released on 17 May 2025 as part of the Air Jordan 3 line. This release has a leather upper in White/Black/Sport Royal/Challenge Red/Pale Vanilla/College Grey. City editions are the brand admitting that its audience is no longer in one country, and Seoul has been one of the most demanding of those audiences for a decade. Building it on the Air Jordan 3 is a specific choice: the III is the model Tinker Hatfield took over after Peter Moore's original, the one that introduced elephant print and moved the Jumpman onto the tongue, and it is the first shoe in the line that was designed as a design object rather than as equipment. A 2.0 means the city has been given a second interpretation, which very few have. That is a reasonable measure of how much of the Jordan market now sits outside the United States.