Hoka Clifton 10 Oatmeal

Released on 16 July 2025 and part of Hoka's Clifton 10 line. This release has a jacquard upper in Oatmeal/Oat Milk. Clifton is the model that carried Hoka out of the mountains and onto ordinary roads, the cushioned daily trainer that made the brand's founding idea usable by people who were never going to run an ultra. The tenth version in Oatmeal takes that accessibility further. A soft grain neutral, warmer than grey and softer than white, is not what anyone expected from a brand that introduced itself in 2009 with loud colour blocking and midsoles two to three times thicker than normal. It is what the Clifton has become: the pair you reach for by default, on a run or not, with the exaggerated sidewall stack reading as texture rather than as a statement.