The New Balance 992, a pivotal model, was introduced in 2006 to commemorate New Balance's centennial, marking a significant milestone in the brand's history. This collaboration with Concepts, unveiled on November 12, 2021, in-store, and through online raffles on November 10, 2021, deepened the model's legacy. It honors Frieda Rapoport Caplan, the 'Kiwi Queen,' who transformed the produce industry. The design pays homage to the kiwi fruit and its relationship with strawberries.
Primarily designed for lifestyle wear, the Concepts x New Balance 992 seamlessly blends performance-inspired design with everyday functionality. The shoe incorporates ABZORB cushioning in both the heel and forefoot, alongside ABZORB SBS and a dual-density midsole. The N-Durance rubber outsole ensures durability and traction. The chunky silhouette, with its taller forefoot stack, provides both comfort and a distinct aesthetic appeal.
The New Balance 992, as a model, has garnered significant acclaim, notably being associated with the late Apple co-founder, Steve Jobs. This collaboration with Concepts further elevates its status. The sneaker aligns with the 'Dad shoe,' Normcore, and Streetwear movements. It also connects with High Fashion and Instagram fashion. The collaboration's design pays homage to Frieda Rapoport Caplan, whose influence on the produce industry is undeniable. The shoe's design, through its use of materials and Concepts branding, ensures its place in the sneaker landscape.
This iteration of the 992 boasts a premium 'Made in USA' construction, showcasing a blend of materials. The upper combines hairy brown suede, perforated tan suede, and breathable mesh, enhanced by reflective 3M accents. The shoe features a reflective neon green 'N' logo and custom Concepts branding on the heel. Additional features include a strawberry graphic insole and an exclusive Concepts-branded box that resembles a wooden crate.
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