Hoka Arahi 7 Cloudless / Poppy

Released on 13 March 2024 and part of the Arahi 7 line. This release has a knit upper in Cloudless/Poppy. Cloudless and Poppy is a sky blue upper cut with a hot orange red, and it is the most cheerful the Arahi 7 gets. The Arahi is Hoka's support minded daily trainer, the place where the brand's founding idea, an oversized cushioned outsole built in France so two mountain runners could descend faster, is reshaped for feet that want guidance rather than just softness. The name Hoka comes from a Maori phrase meaning to fly, and a colourway this bright makes the sentiment obvious. The pale blue keeps the exaggerated sidewall from looking heavy, while the Poppy accents mark out the branding and give the profile a direction.