The New Balance 550 was initially introduced in 1989, conceived as a basketball shoe by Steven Smith, presenting a low-top alternative to the 650 model. Its design ethos was rooted in performance, aiming to provide athletes with a functional and stylish option on the court. This model initially faded from the spotlight, awaiting its eventual resurgence.
Primarily designed for casual wear, the New Balance 550 serves as a lifestyle sneaker, though its origins lie in performance basketball footwear. The EVA foam wedge provides lightweight cushioning, and the rubber outsole features a textured tread with a linear pattern, ensuring traction and durability. The inclusion of burgundy extra laces enhances the shoe's versatility.
The New Balance 550's resurgence, particularly following its collaboration with Aimé Leon Dore, has solidified its status as a global fashion favorite. The revival, spearheaded by the creative vision of Aimé Leon Dore, has propelled the 550 to the forefront of the streetwear scene. The collaboration amplified its appeal, transforming the shoe into a coveted item within the fashion world, showcasing its timeless design and cultural resonance.
The 'Lunar New Year' variant of the New Balance 550 boasts a low-top silhouette, meticulously crafted with panelled construction, including a smooth leather toe cap and heel, complemented by perforated leather on the lateral sides. The materials encompass a blend of leather, suede, synthetic elements, and mesh, ensuring both durability and breathability. Additional features include the tonal 'N' logo on the sides, maroon 'NB' branding on the heel and tongue tag, and the streamlined silhouette.