New Balance 740v2 Black Cement

Released on 5 February 2025 and part of the 740 line. This release has a mesh upper in Black/Black Cement. Once the famous New Balance numbers become common, attention moves deeper into the catalogue, and that is how a model like the 740 gets a second life. It comes from the brand's running range rather than from its marketing, a mid tier runner in a numbering system that was originally a hierarchy of technical intent rather than a set of names. The second version arrives in Black Cement, a pairing of flat black with a grey that has the dry, mineral quality the name suggests. It is a deliberately unglamorous colourway on a deliberately unglamorous shoe, which is a very accurate description of what New Balance is actually good at.