New Balance 550 Oreo

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New Balance 550 Oreo
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New Balance 550 Oreo

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Oreo is the nickname a black and white colourway earns rather than one a brand prints on the box, and it suits the 550 better than most silhouettes because this shoe is all about panel breaks. The BB in its code places it in basketball, a category New Balance treats seriously through its NBA sponsorship, but the 550 spends its real life on pavements. Black on white gives the shape maximum definition: every overlay, every stitch line, every curve of the side wall N is legible from across a room. For a company that has been privately held under Jim Davis since 1972 and never chased loud design, a colourway this graphic is as close to shouting as the catalogue usually gets.

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