Hoka 's Skyward X Blanc De Blanc Virtual Blue

Released on 25 April 2024 and part of the Skyward X line. This piece is made in knit in Blanc De Blank/Virtual Blue. In 2009 the running industry was moving hard toward minimal shoes, and Hoka went the other way with midsoles two to three times thicker than normal. The press called it maximalist as an insult. Skyward X is what that insult looks like once the brand has won the argument: a road shoe whose sculpted, sweeping midsole is the entire design, unhidden and un-toned-down. Blanc de Blanc with Virtual Blue is the colourway that makes the geometry legible, an off-white body with a cool electric blue running through it, so the shape of the sidewall reads at a distance. Style code 1147911-BVR identifies this pairing. It is the most architectural thing in the Hoka lineup.