Hoka Rocket X 3 White/Black

Released on 1 July 2025 and part of the Rocket X 3 line. This release has a mesh upper in White/Black. The Rocket X 3 in White and Black is Hoka at its sharpest end. The brand did not begin as a race shoe company: it began in Annecy in 2009 with two former Salomon employees who wanted to survive descents faster, and it built its reputation over rough ground rather than on a track. Racing came as the cushioning philosophy proved itself, first in ultras, then across shorter distances on the road. A white upper with black detailing is the traditional uniform of a shoe meant to be looked at while it is moving quickly. This is the part of the line where Hoka stops arguing about comfort and starts arguing about time.