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Audi x adidas Adizero Evo SL Grey Black
Audi x adidas Adizero Evo SL Grey Black
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Culture Note™
Part of the Adizero Evo SL line. This release has a textile upper in Grey/Black/Red. Grey and black is motorsport's own palette, the colour of a car in the pit lane before the liveries go on, and putting it on the Adizero Evo SL for an Audi collaboration is a tidy piece of matching. adidas invented the modern collaboration format, running its archive and its technology through outside partners since Yohji Yamamoto's Y-3 and Stella McCartney from 2004, and later through Jeremy Scott, Raf Simons and Alexander Wang. Automotive partners are a newer branch of the same idea, where the shared subject is engineering rather than clothing. The Evo SL is the right silhouette for it, since it is the piece of adidas that looks most like it was designed in a wind tunnel. Style code KJ3670.
Grey and black is a functional palette, so use it functionally. Wear it with black technical trousers and a grey or black shell jacket for a monochrome, engineered outfit, or with dark straight leg denim and a black quarter zip for a version that reads less like sportswear. This is also the easiest colourway in the Evo SL family to wear with a bag and a jacket in another colour, because the shoe stays neutral. The high stack and rocker suit long days of walking. Brush the mesh dry, avoid machine washing, and keep it away from oil and grease, which grey engineered fabric absorbs permanently.
adidas built the template that every sportswear collaboration now follows, first with fashion designers and then across music with Pharrell Williams, Bad Bunny and Beyonce. What each of those partnerships buys is a different audience's attention on the same shoe. An automotive partnership works on the same principle from a technical direction: two engineering brands share a language of aerodynamics, weight saving and materials, and the shoe becomes a way of wearing an interest rather than a sport. It is a long way from Herzogenaurach handmade spikes, and it is the same instinct, put the product where the culture already is.
The Evo SL is a competition shape without the competition midsole: a simpler single foam build rather than the thermoplastic polyester elastomer and embedded carbon rods adidas uses at the top of the Adizero racing line, wrapped in a very thin upper with a tall forefoot stack and a pronounced rocker. In grey and black, that geometry is what you notice, because there is no bright colour to distract from the profile. Collaboration builds usually change the upper graphics, the tongue mark and the heel branding rather than the platform underneath, so treat this as an Evo SL wearing a different set of clothes. Style code KJ3670 identifies this pair.
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