Adidas Adilette Lite White

Released on 6 August 2019 and part of the Adilette line. This release has the White/Black colourway. An all white Adilette Lite is the least amount of product adidas can sell you and still have it be unmistakably adidas. There is a band, a footbed, a sole and three stripes, and the stripes carry the whole identity. That is only possible because of a purchase rather than a design: Adi Dassler bought the Three Stripes trademark from Finnish maker Karhu Sports in 1952 for the equivalent of about 1,600 euros and two bottles of whisky, then spent the rest of his life calling adidas the three stripes company. On a white slide with white stripes, the mark reads as texture and shadow rather than as contrast, which is the quietest version of that identity available. Style code EG9841.