New Balance Fuelcell Supercomp Elite V3 White Blue Magenta

Released on 1 February 2023 and part of the FuelCell SuperComp line. This release has a knit upper in White/Victory Blue. This is New Balance at the sharp end of its own history. The company began in 1906 making arch supports, not shoes, and the running line grew out of that same question: how do you hold a foot properly under load. The SuperComp Elite is the answer taken to its racing extreme, the top of the FuelCell family, built for people trying to hold a pace rather than a look. The v3 is the third pass at that platform. White Blue Magenta is a race day palette in the literal sense, a bright base with two high contrast signals that stay visible in a pack of runners, in a start pen at dawn and in the photographs afterwards. Nothing about the colourway is subtle, and that is the job.