Nike Air Jordan 1 Low Court Purple

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NIKE AIR JORDAN 1 LOW COURT PURPLE
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Cut
Low Top
Upper
Leather
Colourway
Court Purple

NIKE AIR JORDAN 1 LOW COURT PURPLE

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Culture Note™

Designed by Peter Moore and released on 15 October 2019 as part of Nike's Air Jordan 1 line. This release has a leather upper in White/Black-Court Purple. Court Purple is one of the colourways that keeps the Air Jordan 1 alive across generations, and on the Low it becomes something you can wear every day rather than protect. The whole line exists because Nike signed Michael Jordan in 1984 and turned one athlete into a business of its own, marketed through Spike Lee's Mars Blackmon adverts, which made Nike the shoe of basketball and, through basketball, of hip hop. One correction worth carrying: the shoe the NBA cited under its uniform rule was the Nike Air Ship, not the Air Jordan 1, and Nike paid the fines and built a campaign out of it. The banned story is advertising, not history. Purple and black on white is the classic Jordan grammar in a lower, easier cut.
Cut
Low Top
Upper
Leather
Colourway
Court Purple

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