Adidas Samba OG Italy

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adidas Samba OG Italy

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Culture Note™

This is a Samba OG with a country name attached rather than a colour, which tells you the release is built around an association rather than a palette. adidas has run this play often, using a silhouette everybody already recognises as the carrier for a place, a team or a story. The Samba is well suited to it because the shape has been settled for so long that it functions as a blank surface: three stripes, a low flat sole, a suede toe, nothing else asking for attention. What changes between releases is only that surface, and here the surface is doing the work of naming somewhere rather than describing a colour.

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