Adidas Womens Chinese New Year Cny Jacket Brown Red

This is a women's seasonal jacket built for Chinese New Year, and the brown and red palette is doing the work of the theme: red for celebration and luck, brown to keep it wearable once the season passes. adidas treats specific markets as cultural centres with their own product rather than as export destinations, which is the same logic behind signing local ambassadors in India, including Bollywood actor Ranveer Singh in 2015. Seasonal collections are where that approach becomes visible on a garment. The brand's clothing has always travelled further than its sportswear brief, because the Three Stripes became a visual shorthand people adopted for reasons that had nothing to do with sport.