Starbucks Bear Bearista Glass Tumbler Cup

The Bearista is older than the hype. In 1997 Starbucks put a small honey-coloured plush bear in a green apron on its shelves, a merchandising idea reportedly borrowed from a marketing executive who had come from Disney. It worked so well that more than a hundred editions followed, tied to holidays, cities, countries and even baseball teams, with as many as sixty new bears a year at the peak. Howard Schultz killed the line in 2008 for drifting too far from coffee. The bear came back in glass: the Bearista cold cup first launched in Korea in autumn 2023, then ran through Japan and China in different costumes and seasonal themes, before the United States release on 6 November 2025 as part of the holiday collection at 29.95 dollars.