Air Jordan 1 High OG True Blue

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Air Jordan 1 High OG True Blue
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Air Jordan 1 High OG True Blue

Culture Note™️ / ملاحظة الثقافة

Origin

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Designed by Peter Moore and released on 14 January 2023 as part of the Air Jordan 1 line. This release has a leather upper in True Blue/White/Cement Grey. True Blue belongs to the Jordan 1's second life, the one that happened after the shoe stopped being performance equipment and became a colour system people collected. A deep, saturated blue on a Retro High OG is the closest the model gets to a primary colour statement without borrowing a team's identity, which makes it unusually free: no franchise, no season, no championship attached. That freedom is a product of what the first shoe achieved, selling out its initial fifty thousand pairs and passing one hundred and fifty million dollars in sales against a projection of about three million dollars over three years. Once the pattern was that valuable, colour became the brand's real design surface.

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