On Running Cloud 6 Mulberry Pebble

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On Running Cloud 6 Mulberry Pebble
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On Running Cloud 6 Mulberry Pebble

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Culture Note™

The sixth Cloud is the newest turn of On's oldest shape, the low, light everyday model that carries the founding idea in its most usable form. That idea came out of Zurich in 2010: Olivier Bernhard, a former Swiss Ironman champion, cut a garden hose into sections and glued them to a sole to see whether a hollow shape could cushion the landing and then stiffen for the push off, and David Allemann and Caspar Coppetti built a company around the result. Mulberry Pebble puts that shape in a deep berry against a grey stone tone, a pairing that is warmer and more considered than the usual monochrome Cloud. It is a colour choice aimed at the street, not the split.

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