Air Jordan 1 RETRO High OG Nrg Not For Resale Sale

Not For Resale is the most self aware release the Air Jordan 1 has ever carried, an NRG build that stamps commentary onto the shoe rather than a colour story. The joke lands because of what the model created: original 1985 pairs have traded around 20,000 dollars on StockX, and the resale economy this silhouette anchors has been valued at roughly 2 billion dollars with several billion more projected. Printing a warning against resale on the exact object that built resale is Jordan Brand doing what it has always done, which is turn the rules around it into marketing. The base is Peter Moore's original with Bruce Kilgore, produced for Michael Jordan in November 1984, public from April 1985.