The Jordan Proto Max 720, a bold statement from the Jordan Brand, emerged as part of the Flight Utility series. This line signified a deliberate departure from the past, embracing innovation and forward-thinking design. The 'Total Orange' colorway, specifically, embodies this ethos, drawing inspiration from the vastness of space travel and the allure of Mars.
Designed for the dynamic urban landscape, the Proto Max 720 'Total Orange' serves as a versatile lifestyle shoe. Its rugged aesthetic and resilient materials make it suitable for everyday wear, while the internal bootie construction ensures a snug, secure fit. The shoe's design, including the adjustable heel strap, offers a customized feel, making it a functional choice for the modern consumer.
The Proto Max 720, and the 'Total Orange' variant, specifically, has become a cornerstone in the evolution of streetwear. The design language of the Proto Max 720, with its futuristic elements and bold color palettes, has garnered attention from tastemakers. Moreover, the shoe's association with the broader sneakerhead community solidified its place in the culture, particularly in the context of events celebrating innovation in footwear.
The 'Total Orange' Proto Max 720 showcases a robust construction, beginning with a utility-style upper. This upper incorporates a durable, breathable plastic mesh fabric, layered over a thick neoprene inner bootie. Additional elements include a loop lacing system, a double tongue, and the integration of a full-length 720 Air Max cushioning unit for superior comfort and performance.