The New Balance 2002R, a descendant of the original 2002 released in 2010, emerged in September 2020. This iteration, bearing the 'R' for 'refined,' was masterfully redesigned by Tetsuya Shono. The 2002R’s genesis was a deliberate move to offer premium comfort at a more accessible price point, capitalizing on the burgeoning 'Dad Shoe' trend.
Primarily designed for casual wear and street style, the 2002R has become a lifestyle sneaker. Its design emphasizes all-day wearability, offering a balance of style and comfort. The shoe's construction, featuring ACTEVA LITE midsole cushioning, ABZORB technology, and an N-ergy outsole, ensures superior shock absorption and responsive comfort for everyday use.
The New Balance 2002R has undeniably left its mark on contemporary style, endorsed by key figures in the cultural sphere. Gigi Hadid showcased the shoe via her Instagram Story in August 2021, amplifying its reach to a vast audience. Rihanna, spotted courtside at a basketball game in August 2021, further solidified the 2002R's status. Moreover, Hailey Bieber's endorsement in January 2022 elevated its status within the fashion elite, cementing its position as a coveted item.
The upper is meticulously crafted from a harmonious blend of suede and lightweight mesh, augmented by overlays of leather. The shoe incorporates signature elements such as the N-ergy outsole, Stability Web technology, and the renowned ABZORB midsole. Furthermore, the 2002R features ABZORB SBS heel cushioning, culminating in a lace-up closure for a secure fit.
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