Hoka Bondi 9 Succulent

Succulent is a green Hoka could not have sold in its first years, when the brand was a small French operation trying to convince runners that more foam was not a joke. Founded in 2009 in Annecy by two ex-Salomon trail runners chasing faster descents, Hoka spent a decade being judged on function alone. Now the Bondi, its deepest cushioned road model, arrives in a soft plant green because the audience buying it cares how it looks parked by a door. Bondi 9 in Succulent is the maximal silhouette rendered as something almost gentle, the green cooling down a shape that in black or white can look aggressively engineered. It is the friendliest version of the biggest shoe in the line.