Born in Zurich, Switzerland, in 2010, the On brand emerged with a singular vision: to redefine the sensation of running. The genesis of the Cloudnova Flux, a descendant of the Cloudnova model unveiled in 2020, lies in this pursuit of innovation. From its inception, On has strived to blend performance technology with lifestyle aesthetics, crafting a legacy of forward-thinking design.
Designed for the rigors of all-day wear, the Cloudnova Flux is engineered to excel in a variety of activities, from light running to gym sessions and casual outings. This model is positioned as a versatile lifestyle sneaker, suitable for training, mixed workouts, and daily errands. The inclusion of a streamlined lacing system and reflective logo details further enhances its adaptability for diverse uses.
The Cloudnova Flux, and by extension, the On brand, has cultivated a significant presence within the realms of architecture, design, and 'quiet luxury'. The brand's influence is also amplified by its association with tennis icon Roger Federer, who has been instrumental in the development of some On models. Its minimalist design ethos has resonated deeply within urban and minimalist casual style circles, solidifying its status as a coveted item.
The Cloudnova Flux 'Undyed White Cobalt' is meticulously constructed with a breathable mesh upper, often utilizing performance mesh, coupled with a padded collar and footbed for supreme comfort. Its composition includes recycled polyester, textile linings, and signature CloudTec® cushioning. The integration of a half-length Speedboard® and double Cloud elements in the heel underscores its commitment to both style and function.
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