The Cloudnova model, the foundation for the 'Ox' colorway, was first introduced in May 2020. This marked a pivotal moment for On, as the brand expanded its reach into the lifestyle market. The 'Ox/Black' colorway, specifically, followed in November 2020, solidifying its place in the market.
Primarily designed for urban exploration and everyday wear, the Cloudnova 'Ox' seamlessly blends high-performance running technology with a casual aesthetic. While it incorporates running-specific features, its intended use leans toward daily activities, walking, training, and gym workouts. The shoe's design prioritizes comfort, support, and a modern aesthetic.
The Cloudnova has made significant waves in the fashion world, becoming a staple for those seeking both style and performance. Kaia Gerber was spotted in Los Angeles, embracing the athleisure trend in June 2025. Emily Ratajkowski was seen in New York City in May 2024, showcasing the shoe's versatility for daily wear. These public appearances underscore the Cloudnova's growing influence.
The Cloudnova 'Ox' boasts a sophisticated upper built from multiple breathable mesh layers, presenting a 5/8 cut with a chukka boot-like form. The design incorporates an inner sock construction, a padded heel, and a re-engineered tongue piece, ensuring superior comfort. Furthermore, it integrates the innovative CloudTec® cushioning and Speedboard™ technology.
.svg)
.svg)
.svg)
