Loewe X Cloudventure Grey

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Loewe x Cloudventure Grey
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Loewe x Cloudventure Grey

Culture Note™️

Origin

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The Loewe x Cloudventure 'Grey' represents a pivotal collaboration, born from the alliance of the esteemed luxury fashion house Loewe and the innovative Swiss performance brand On Running. This partnership, initiated on March 11, 2023, aimed to redefine the boundaries of athletic wear, injecting high fashion sensibilities into functional sportswear. The 'Grey' colorway, specifically, embodies the core ethos of this groundbreaking fusion.

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Construction

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