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4.5
35Mita Sneakers x Beams x ASICS Gel Lyte 3 Souvenir Jacket
Mita Sneakers x Beams x ASICS Gel Lyte 3 Souvenir Jacket
Culture Note™️
Origin
This iteration of the Gel Lyte 3 emerged from a powerful collaboration between ASICS, Mita Sneakers, and Beams. It was conceived as a tribute to the iconic 'Yokosuka' souvenir jacket, a garment deeply rooted in Japanese and American cultural exchange, historically given to U.S. military personnel. The sneaker's design directly reflects the resurgence of the souvenir jacket within contemporary menswear, solidifying its place in the timeline of streetwear and high fashion, with a global release in June and July of 2016.
Utility
Primarily designed for lifestyle wear, this sneaker offers a harmonious balance of comfort and style. The incorporation of ASICS GEL cushioning in the forefoot and heel, paired with a triple-density EVA foam midsole, ensures exceptional shock absorption and support. The rubber outsole, with its strategic camouflage pattern, provides reliable traction on various surfaces, rendering it suitable for urban environments. The inclusion of both flat and rope wax laces offers the wearer customization options, elevating its versatility.
Influence
The 'Souvenir Jacket' Gel Lyte 3 has significantly impacted the intersection of streetwear and luxury. Its association with Japanese streetwear, menswear aficionados, and sneakerheads has cemented its status. The collaboration with Mita Sneakers and Beams, both influential figures in the global sneaker scene, has ensured its presence. The sneaker's design, inspired by the souvenir jacket, has resonated across various cultural landscapes, marking its place in the annals of footwear history.
Construction
The 'Souvenir Jacket' Gel Lyte 3 showcases a sophisticated blend of materials and design elements. The upper is meticulously crafted with a quilted, velvet-like textile, complemented by premium suede overlays providing both texture and durability. Further enhancing its aesthetic appeal are the leather tongue, the iconic split tongue design, and a rubber outsole featuring a camouflage pattern, designed for superior grip and flexibility. The insole presents a camouflage graphic with mita's chainlink motif.




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Competition Between Sellers
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