The On Cloud 5, specifically the Shell/White colorway, materialized on October 31, 2023. It's the latest iteration of the On Cloud series, which first emerged in February 2014, signaling a fresh chapter in the brand's evolution. This release builds upon the foundation of its predecessor, promising enhanced features and performance.
Designed for versatility, the Cloud 5 'Shell' excels in various urban environments, making it ideal for daily wear, travel, and low-impact workouts. The shoe's design prioritizes ease of use with a hands-free speed-lacing system, enabling instant lock-in. The durable rubber outsole pads provide enhanced grip and stability, guaranteeing confident movement across diverse surfaces.
The On Cloud series has profoundly impacted the athleisure landscape, with the original model making a notable appearance on the cover of Vanity Fair in 2016, specifically on the feet of the esteemed cinematographer Emmanuel Lubezki. This endorsement elevated the Cloud's profile, solidifying its status as a fashion-forward choice. The Cloud 5 continues this legacy, being embraced across the athleisure and urban exploration subcultures, further broadening its appeal.
The Cloud 5 'Shell' is meticulously crafted with a breathable, antimicrobial mesh upper reinforced with no-sew taped elements, showcasing a commitment to both aesthetics and functionality. The shoe incorporates 100% recycled polyester in key areas such as the upper, vamp, quarter, and collar lining, highlighting a dedication to sustainable practices. CloudTec® cushioning, coupled with a Speedboard®, ensures a responsive and comfortable experience.