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Wmns Cloud Terry 'Black White Gum'
Wmns Cloud Terry 'Black White Gum'
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Culture Note™
The On Cloud Terry, a descendant of the Cloud Edge experiment, emerged in 2019, building upon the innovative foundation laid by its predecessors. This model represents a refined iteration of On's core philosophy: a focus on cushioning and performance. The brand's genesis, rooted in the vision of Ironman champion Olivier Bernhard, underscores its commitment to athletic excellence and everyday comfort.
Primarily designed for lifestyle wear, the Cloud Terry excels in providing all-day comfort, whether navigating city streets or engaging in light exercise. Its versatility extends to road runs on dry days, making it a functional choice for various activities. The inclusion of an extra pair of conventional laces alongside the speed laces demonstrates a commitment to user preference and adaptability.
The Cloud Terry has solidified its place within the urban landscape, resonating deeply with subcultures such as street style and urban exploration. The Cloud Terry's design ethos, spearheaded by On's co-founder, David Allemann, reflects a dedication to performance-driven aesthetics. The integration of CloudTec® technology, championed by Caspar Coppetti, has fundamentally reshaped the perception of comfort in footwear. The brand's innovative approach, rooted in the vision of Olivier Bernhard, has made it a favorite among those who prioritize both style and functionality.
The Cloud Terry showcases a sophisticated blend of materials, including a soft terry cloth upper, complemented by premium vegan leather accents. Its design incorporates a speed-lacing system for effortless wear and a secure fit. The shoe's construction is further distinguished by the CloudTec® sole, which provides soft landings and responsive transitions, enhanced by Zero-Gravity foam technology.
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