The Cloudaway 'Smoky Quartz' represents On's strategic expansion into the lifestyle footwear sector. This model, released in late 2022, marks a significant departure from the brand's performance running shoe heritage. The design incorporates a strong emphasis on sustainability, reflecting a contemporary approach to product development.
Designed as a versatile hybrid adventure shoe, the Cloudaway 'Smoky Quartz' seamlessly transitions from urban exploration to light trail walks. Its design prioritizes all-day comfort, making it suitable for active lifestyles and travel. The inclusion of a 3D topographical map tread of the Engadin Valley on the outsole connects the shoe to On's Swiss origins.
The Cloudaway 'Smoky Quartz' has quickly become a symbol of the athleisure movement, aligning with broader trends in fashion and outdoor aesthetics. This model's design ethos strongly resonates with the Gorpcore subculture, emphasizing functionality and technical design. The integration of sustainable materials and the connection to On's Swiss heritage further solidifies its position within contemporary footwear trends, influencing a generation of consumers who value both performance and environmental consciousness.
The upper is meticulously crafted from lightweight mesh, composed of over 90% recycled materials, showcasing On's commitment to environmental responsibility. A synthetic suede mudguard adds both aesthetic appeal and functional protection. The CloudTec® sole, a signature element, is paired with Zero Gravity foam for superior cushioning.
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