Born from the Swiss Alps in 2010, On set out to revolutionize running, quickly establishing itself with the innovative CloudTec® cushioning. The Cloudnova model, a cornerstone of the brand's evolution, emerged in 2022, rapidly gaining favor across a diverse spectrum of consumers.
Designed for all-day wear, the Cloudnova Flux seamlessly transitions between mixed workouts, soft running sessions, and general lifestyle activities. The shoe's versatility is a testament to its runner-tech comfort, perfectly blended with a street-ready aesthetic. The EVA rubber sole offers durability and is adapted for various activities.
The Cloudnova series has ascended to prominence within the lifestyle and street style subcultures. While the specific 'Black Hay' colorway maintains its presence, the overall Cloudnova line has been embraced by tastemakers. The Cloudnova's presence is a testament to its widespread acceptance and enduring appeal within contemporary fashion.
The upper is meticulously crafted from engineered mesh, incorporating 86% recycled polyester for a soft, comfortable fit. Key elements include the signature CloudTec technology sole, Zero-Gravity foam, and a half-length Speedboard®, ensuring a dynamic stride. Further enhancements include a padded sock construction and the Speed Lacing System.
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