Born in Switzerland in 2010, the On brand initially focused on performance running footwear. The Cloudrift, a 'retro sneaker style,' represents On's strategic expansion into the broader lifestyle market. This evolution marks a significant shift, blending their established CloudTec technology with a modern aesthetic, appealing to a wider consumer base.
Designed as an everyday essential, the Cloudrift caters to a casual lifestyle, perfectly suited for city strolls and on-the-go activities. It is a versatile choice for walking and light activity, offering comfort and support rather than prioritizing high-performance running. The Cloudrift's features make it an ideal travel companion, balancing practicality with contemporary style.
The Cloudrift's influence is evident in its embrace by the urban exploration subculture, a testament to its sleek silhouette and reflective accents. The On brand, as a whole, has seen strong support from the running community, including elite athletes. The Cloudrift, with its blend of performance and lifestyle appeal, has further widened the brand's reach. The CloudTec sole and Speedboard have been instrumental in this success.
The Cloudrift boasts a breathable mesh upper, meticulously crafted from 100% recycled polyester, specifically for the vamp, quarter, tongue, and lining. Its construction integrates a thoughtful selection of materials, including recycled polyester, textile, synthetic elements, and rubber, culminating in a resilient outsole. The inclusion of Zero Gravity foam in the midsole and a custom Speedboard further elevates the shoe's design.
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