The New Balance 550, initially christened the P550 Oxford, emerged in 1989. This model, conceived by Steven Smith, was originally designed as a budget-friendly basketball shoe, though its initial reception was far from triumphant. The 550 remained largely unseen, fading into obscurity for many years until its eventual revival.
Primarily intended for lifestyle and casual wear, the 550's roots are firmly planted in the world of performance basketball. The shoe incorporates a cushioned midsole with EVA foam and an Ortholite insole to maximize comfort. A robust rubber outsole, featuring an updated traction pattern, ensures reliable grip for daily use.
The 550's revival has been nothing short of a sensation, embraced by a cadre of influential figures. Hailey Bieber, a prominent figure in the fashion world, has been regularly spotted in the 550, solidifying its status as an everyday essential in Los Angeles. Kendall Jenner also has been seen wearing the model, and her influence has further amplified the shoe's appeal. The Hadid sisters have also been seen, cementing the 550's position in the upper echelons of contemporary style.
The 550 boasts a low-top silhouette, artfully merging leather, synthetic materials, and breathable mesh. Premium and perforated leather elements define the upper, complemented by the inclusion of breathable mesh and synthetic components. Iconic design cues include the prominent 'N' logo, New Balance branding on the tongue, and 550 branding on the side.
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