The On Cloud 5, a descendant of the original Cloud launched in 2014, emerged as a cornerstone of the brand's early success. It was initially introduced as the world's lightest fully cushioned running shoe, a claim that immediately resonated with athletes and casual wearers alike. This foundation solidified On's position, evolving the Cloud into a coveted lifestyle staple.
Primarily designed for everyday use, the Cloud 5 is ideally suited for casual outings, travel, and extended periods of standing. While adaptable for short to medium runs and light cross-training, its design prioritizes comfort and style over high-intensity performance. The inclusion of both elastic speed laces and traditional laces within the box provides adaptability for any occasion.
The Cloud 5 has garnered significant attention, notably appearing on the feet of Emmanuel Lubezki, as seen on the cover of Vanity Fair. Michelle Li and Grece Ghanem, both influential figures in street style, have also been spotted sporting the shoe, further cementing its status. The Cloud 5's presence in Paris, worn by Jennifer Lopez on a casual outing, underscores its global appeal and enduring relevance.
This iteration features an updated silhouette, crafted with a breathable antimicrobial mesh and reinforced with taped elements. The design incorporates a single, seamless layer, providing superior support while presenting a streamlined aesthetic. Further enhancing its design are reflective logos, bolstering visibility and safety in low-light conditions, solidifying its place in modern footwear.