The New Balance 327, designed by Charlotte Lee and released in 2020, represents a bold reimagining of the brand's 1970s running heritage. Its design draws direct inspiration from iconic models like the 320, 355, and SuperComp, creating a modern silhouette rooted in athletic history. This fusion of past and present quickly established the 327 as a key player in contemporary footwear.
Primarily intended for casual wear, the New Balance 327 excels as a lifestyle shoe, seamlessly integrating into diverse wardrobes. Its lightweight construction, courtesy of an EVA midsole, ensures comfort throughout the day, while the lugged rubber outsole provides reliable traction. The design is versatile and suitable for various activities, from urban exploration to relaxed social settings.
The New Balance 327 has become a favored choice, particularly among those with a keen eye for style. The model has been spotted on several prominent figures, solidifying its place in the fashion landscape. James Marsden was seen in New York on November 8, 2023, showcasing the shoe's appeal. Additionally, the 327 has been embraced by Jennifer Aniston, Kendall Jenner, Naomi Watts, and Katie Holmes, underscoring its broad appeal across different style sensibilities.
The 327 is meticulously crafted with a blend of premium materials, primarily featuring a durable suede and breathable mesh/nylon upper. The design incorporates signature elements such as an oversized 'N' logo and a flared midsole, immediately recognizable to the discerning eye. Further details include a lugged rubber outsole, a retro-inspired nylon tongue, and a split eyerow, all contributing to its unique aesthetic.