The New Balance 327, designed by Charlotte Lee, draws inspiration from the brand's 1970s running shoes, specifically the 320, 335 (or 355), and Super Comp. It emerged in April 2020, making its debut during Paris Fashion Week, a momentous occasion marked by its collaboration with the French-Moroccan brand Casablanca. This launch established the 327 as a notable addition to the New Balance legacy.
The New Balance 327 in Military Green is primarily intended for casual wear, seamlessly integrating into a lifestyle and fashion context, perfect for everyday use. Though lightweight, approximately 304 grams, it features a thick platform for shock absorption, with a heel drop of approximately 10mm. It is not designed or recommended for athletic activities or running, instead, it excels as a statement piece in any wardrobe.
The New Balance 327 has garnered significant attention, influencing fashion trends and solidifying its status within street style. The shoe's impact is evident through its association with prominent figures. Jennifer Aniston, seen in casual street style, demonstrates the shoe's versatility. Kendall Jenner's pre-release sighting of the Casablanca collaboration further amplified its desirability. Meghan Markle, spotted in late 2023, confirms the shoe's relevance in contemporary casual wear.
The upper of the New Balance 327, particularly the Military Green variant, is crafted from a combination of suede and nylon or mesh materials, sometimes described as a canvas-like mesh. Its signature elements include the oversized 'N' logo prominently displayed on the lateral side, a flared midsole, and a lugged rubber outsole, inspired by 70s trail running shoes. The design is completed with a retro-inspired nylon tongue and a split eyerow, enhancing both its aesthetic and functionality.
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