The New Balance 550, initially christened the P550 Oxford, emerged in 1989. This budget-conscious basketball shoe was the brainchild of Steven Smith. Initially, the model failed to resonate with the public, fading into obscurity for many years. Then, in 2020, through a fortuitous collaboration, the 550 was resurrected. Its design was rediscovered in a vintage Japanese magazine by Aimé Leon Dore founder Teddy Santis, marking a pivotal moment in the shoe's history.
Primarily designed for casual wear, the New Balance 550 is a lifestyle sneaker suitable for everyday use. Originally conceived as a basketball shoe, its design has been adapted for broader applications. The shoe's rubber cupsole, integrated with EVA foam, provides cushioning. The outsole, featuring a lugged grey pattern, offers durable grip and stable support, making it an adaptable choice for various activities. An extra pair of white laces is included in the box.
The New Balance 550 has ascended to become a cultural icon, and its impact is undeniable. The revival, spearheaded by Teddy Santis of Aimé Leon Dore, has propelled the 550 into global prominence. The shoe's influence extends to the realms of streetwear, vintage sneaker trends, and social media. The 550's resurgence underscores its enduring appeal, solidifying its place as a coveted item among fashion enthusiasts and celebrities. This is a testament to its timeless design and its adaptability across various subcultures.
The 550 showcases a low-top silhouette, featuring an upper crafted from a blend of premium materials including leather, mesh, and rubber. The design incorporates microperforated detailing on the midfoot overlay and toe box. A padded mesh collar and tongue enhance the overall comfort. The signature elements include the tonal 'N' logo on the quarter panel, the Flying NB graphic on the back heel, and the prominent '550' branding on the lateral forefoot and heels. The design is finished with an adjustable lace closure.
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