The New Balance 550, originally conceived in 1989 as the P550 Basketball Oxford, represents a fusion of athletic heritage and contemporary design, a testament to Steven Smith's vision. Initially overshadowed by more prominent competitors, the model lay dormant, awaiting its moment of cultural ascendancy. This particular colorway, White Concrete Black, embodies the spirit of the original design, ready for a second act.
Primarily a lifestyle sneaker, the New Balance 550 White Concrete Black offers versatility, transitioning seamlessly from casual everyday wear to more fashion-forward ensembles. The cushioned sole, featuring an exposed foam wedge and Ortholite insoles, provides comfort. The durable two-tone rubber outsole, with its responsive traction pattern, ensures both grip and longevity, making it a reliable choice for various activities.
The New Balance 550's resurgence is inextricably linked to the vision of Teddy Santis, the founder of Aimé Leon Dore, who recognized its potential and spearheaded its revival. The shoe's popularity has transcended its basketball origins, becoming a staple in streetwear and hip-hop culture. The 550's influence is also a direct result of its embrace by tastemakers, solidifying its place as a coveted item in the fashion landscape.
The upper showcases a low-top silhouette, meticulously crafted with smooth and perforated leather, complemented by a black mesh low-cut padded collar. Its design is punctuated by the raised grey 'N' logo on the quarter panel, a black Flying NB graphic on the heel overlay, and the embroidered "550" insignia on the side. The inclusion of an adjustable lace closure ensures a secure and customizable fit.
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