The New Balance 550, initially dubbed the P550 Basketball Oxford, emerged in 1989. This low-top design, conceived by Steven Smith, was intended as an alternative within the New Balance lineup. Its initial reception was lukewarm, leading to a period of obscurity for the model.
Initially conceived for basketball performance, the New Balance 550 has transitioned into a staple of casual footwear. Its design incorporates compression-molded EVA foam in the midsole, a soft foam wedge in the rubber cupsole, and Ortholite insoles. The gum rubber outsole ensures reliable grip and traction.
The New Balance 550's resurgence is undeniable, propelled by the influential touch of Teddy Santis, founder of Aimé Leon Dore, and their collaboration. The shoe's popularity has also been championed by fashion icons such as Bella Hadid and Kendall Jenner, solidifying its place in the style landscape. Furthermore, the 550's appeal extends to cultural figures like Justin Bieber and Jack Harlow, who have embraced the silhouette.
The upper of the New Balance 550 is meticulously crafted with a blend of materials, including leather, mesh, and suede. The low-top silhouette features a perforated leather base and panels, alongside suede overlays on the toe box and heel. Padded collars provide cushioning around the ankles for enhanced comfort.
.svg)
.svg)
.svg)