New Balance 740 Concord Grape

Released on 15 January 2025 and part of the 740 line. This release has a mesh upper in Concord Grape/White/Phantom. The 740 is a deeper cut from New Balance's running archive, one of the numbered models that never became a headline but carried the same engineering logic as the ones that did. Concord Grape is a purple that belongs to the brand's late nineties and two thousands habit of shipping running shoes in colours nobody would call tasteful at the time. Read now, that boldness is the appeal. New Balance has always let function set the shape and treated colour as a secondary decision, which is why its archive contains so many combinations that no fashion process would have approved. A grape 740 is exactly the sort of thing you find when you go looking past the famous numbers.