The New Balance 990V2 Salehe Bembury Sand Be The Time emerged as a collaboration, marking Salehe Bembury's inaugural MADE in USA project with the renowned brand. Inspired by the captivating coral pink sand dunes of Southern Utah, the design encapsulates the essence of outdoor aesthetics. This partnership seamlessly merges Bembury's creative vision with the iconic 990 series, resulting in a unique fusion of style and heritage.
Primarily designed for casual wear and a lifestyle focus, the New Balance 990V2 Salehe Bembury Sand Be The Time is engineered for everyday use. Its ABZORB midsole provides superior cushioning, while the durable rubber outsole ensures reliable traction. The inclusion of additional laces allows for customization, and the custom-themed box adds to the overall premium experience, making it a versatile choice for any setting.
The cultural impact of the New Balance 990V2 Salehe Bembury Sand Be The Time is undeniable, with its influence extending across multiple spheres. Thundercat, showcased the shoe in the campaign video filmed in the sand dunes. Salehe Bembury himself previewed the model at ComplexCon, solidifying its status within the streetwear community.
The construction of the 990V2 Salehe Bembury is a testament to quality, featuring a MADE in USA build with open-cell mesh as its foundation. Hairy suede, premium leather overlays, and a chenille 'N' logo, enhance the shoe's visual appeal. Further detailing includes reflective silver accents, a cork insole, and a durable purple rubber outsole, ensuring both comfort and longevity, and reinforcing the brand's commitment to excellence.
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