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Patta x Air Jordan 7 Retro OG SP Shimmer
Patta x Air Jordan 7 Retro OG SP Shimmer
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Culture Note™
The genesis of the Patta x Air Jordan 7 Retro OG SP 'Shimmer' lies in a groundbreaking collaboration, marking the inaugural partnership between the Dutch streetwear boutique Patta and Jordan Brand. This union materialized in June 2019, as the first European brand to reimagine the iconic Air Jordan 7 silhouette. This collaboration was a significant moment in sneaker history.
Primarily designed for casual wear, the Patta x Air Jordan 7 Retro OG SP 'Shimmer' seamlessly blends performance-inspired design with street-ready aesthetics. The Air cushioning system in the forefoot and heel, combined with the Phylon midsole, delivers responsive comfort. The shoe's true-to-size fit, though some suggest sizing down for wider feet, and durable rubber outsole make it suitable for various daily activities. The inclusion of custom packaging elements, such as the special paper lining and hangtag, further elevates its status.
The cultural impact of the Air Jordan 7 is undeniable, particularly in the realm of basketball and hip-hop. The silhouette's prominence was cemented by Michael Jordan's unparalleled performance, notably during the 1992 Olympic Games, where he secured a gold medal. The collaboration with Patta, a vanguard in streetwear, amplified the shoe's appeal, attracting a global audience of sneaker enthusiasts. This fusion of sport, street style, and high fashion established it as a pivotal piece in the history of footwear.
The 'Shimmer' iteration is meticulously crafted with a premium mix of materials. The upper is a symphony of textures, featuring both leather and suede, with unique perforation patterns that enhance breathability. The integration of a Huarache-like bootie system ensures a comfortable and secure fit, while the Phylon midsole provides optimal cushioning for everyday wear. The outsole design incorporates the signature Air Jordan 7 'mountain peaks' and 'mountain ranges' design, complemented by the Patta script.
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